
ConVINOsation Podcast Brings EUROVINO Wine Fair to Life
In collaboration with Messe Karlsruhe, we are proud to launch ConVINOsation, a new podcast dedicated to tackling the wine industry’s most pressing topics. Hosted by
In collaboration with Messe Karlsruhe, we are proud to launch ConVINOsation, a new podcast dedicated to tackling the wine industry’s most pressing topics. Hosted by industry expert Peter Douglas, Season 1 dives into key issues shaping the wine world, from the rise of alcohol-free wines to the influence of AI and the latest EU regulations on labeling nutritional and ingredient information and much more!
Each episode of ConVINOsation is available in German on the EUROVINO website, Spotify, and other streaming platforms—an essential listen for anyone in the wine industry!
Host: Peter Douglas
Producer: Florian Böcking
In cooperation with the EUROVINO/Messe Karlsruhe team.
In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with the wonderful daily co-host Taylor. We delved into the fascinating world of wine, discussing everything from wine quality to tasting tips.
In a recent media release, the German Wine Institute (Deutsches Weininstitut – DWI) reported a significant decrease in the percentage of wine-buying households in Germany for the third quarter of 2023 compared to the previous year.
This data, sourced from NielsenIQ’s household panel, which tracks the purchases of private households, reveals telling shifts in the wine market.
The proportion of wine-buying households fell from 36.9% in 2022 to 33.8% in 2023, marking a decrease of about 3%. Specifically, the share of German wine dropped from 25.4% to 22.6%, and foreign wines from 26.5% to 23.6%. This downturn, which began in the second quarter of 2023, appears to be continuing unabated.
The rise in prices, particularly of German wines, has been a significant factor in this decline. Despite an increase in average prices by approximately 10%, German wines managed to maintain their market share in terms of revenue at 46.4%. Meanwhile, Italian wines gained 1.6% to reach an 18% market share, while France, Spain, and overseas origins saw slight decreases.
In terms of types of wine, Germany saw an increase in the market share for white wine by 4.8%, while red wine experienced a steep decline of 10.8%. Italy emerged as a clear winner across all wine colors, particularly in white wine, with a 27.1% increase. Overseas saw large declines.
Despite a challenging economic environment, the average export price for German wines in 2022 rose by €0,20, reaching a new high of €3.15 / liters. This led to a 4% increase in the value of German wine exports, totaling €370m, even though the volume decreased by 3% to 1.17m hl.
The USA, Norway, the Netherlands, the UK, and China were among the top export markets. Notably, exports to China increased by 24% in volume and 22% in value, with an average price of €512/hl
Suprisingly, German wine exports to Russia witnessed an unprecedented surge, marking a significant shift in the global wine market dynamics. The value of these exports soared by 87.3% to €12,931,000, while the volume increased by 89.4% to 56,745 hectoliters. This remarkable growth has elevated Russia to the 11th wine export market, now accounting for 3.5% of Germany’s total wine exports. The average price of €228 per hectoliter underlines the moderate quality of German wines that are increasingly favored in the Russian market.
On the domestic front, the average price for German wines rose to €4.18/L, but volumes sold decreased by over 14%, leading to an 8% drop in revenue. Foreign wines also saw a decrease in both volume and revenue, with an average price of €3.64/L. Italian, French, Spanish, American, and Austrian wines topped the import lists, with significant value increases despite volume losses.
The per capita consumption of wine in Germany declined by 4% to 19.9 liters in 2022, while sparkling wine consumption remained steady at 3.2 liters. The majority of wine purchases (64%) were made through retail, with discount stores accounting for 37% of these sales.
These figures paint a complex picture of the German wine market in 2023. The shift in consumer behavior, influenced by economic factors and price changes, has led to noticeable changes in market shares and consumption patterns. The resilience of certain segments, like German wine in terms of revenue and Italian wine in market share, highlights the dynamic nature of the wine industry.
The report can be found on German here.
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This text was neither commissioned nor compensated. It reflects exclusively my own opinion.
In collaboration with Messe Karlsruhe, we are proud to launch ConVINOsation, a new podcast dedicated to tackling the wine industry’s most pressing topics. Hosted by
I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,
In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with
In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.
The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.
The German wine consumption and buying behaviour is changing. (Photo: DallE)
Rootstocks represent a pivotal yet often enigmatic facet of the wine industry. Despite their prominence in discussions, own rootstocks are commonly viewed as supreme.
Rootstocks are hybrids with the genetic heritage of American Vitis species and serve as the root system onto which the fruiting vine of any desired variety can be grafted. The grafting process involves a precise omega cut to remove the top half, followed by the grafting of a Vitis Vinifera scion, encompassing iconic varieties like Sauvignon Blanc, Chardonnay, Malbec, and Pinot Noir. This amalgamation yields two distinct species, allowing for intriguing possibilities, including my own home trials that have seen the fusion of two distinct genus plants, such as one trunk bearing four different chili varieties. This diversity extends beyond the boundaries of winemaking.
Grafted rootstocks wield the potential to significantly enhance both quality and yield, thereby translating into tangible commercial advantages. These versatile plants can be harnessed to cultivate balanced vines, fend off pests and diseases, and combat the relentless specter of drought. Moreover, they can exert influence over grape maturation, either accelerating or postponing it, ultimately impacting the volume of the harvest. An exemplary case in point is SO4, which advances maturity by 1-2 weeks. This temporal divergence can prove invaluable in ensuring that not all grapes reach phenolic ripeness simultaneously. In the realm of viticulture, where economics looms large, such nuances assume paramount importance.
On the other hand, own rootstocks can tolerate saline soils, as commonly found in Chile. Being isolated by the Andes and phylloxera-free, winemakers choosing ungrafted vines miss out on an option to adapt the vine better to its terroir. Saline soils contribute to a smaller harvest crop. If the salinity is too high, the vine dries out, requiring the water-intensive leaching method, which might not be the most sustainable approach in the future. However, it enables them to use their own cuttings or vines through layering, retaining their genetic pool in the vineyard..
In pursuit of high-quality grapes, viticulturists strive to nurture balanced vines. Such vines strike an equilibrium between vigor, crop yield, and economic viability. Achieving this equilibrium hinges on thorough climate and soil analysis, highlighting crucial factors such as drought resistance, water holding capacity (WHC), pH levels, and nutrient availability. However, empirical tests, such as the one featuring the rootstock 5C Teleki and Chardonnay conducted by the Australian viticulturist Nick Dry, reveal that grafted vines can yield 10 kg more per vine while maintaining consistent quality compared to ungrafted counterparts. This highlights the pivotal role of rootstock selection in shaping grape quality.
In regions with limited water resources, rootstocks adapted for drought resistance, typified by V. Rupestris varieties like 110 Richter, become indispensable for enabling viticulture. Planting a high-vigor rootstock like SO4 in such environments, with its elevated water requirements, would result in leaf wilting, vine shutdown, and eventual demise.
Rootstocks also emerge as valuable assets in integrated pest management (IPM) and organic viticulture. Nematodes, microscopic worms that can proliferate rapidly, pose a severe threat to vines, with the dagger nematode being a common antagonist. This nematode not only feeds on rootstocks as some also serve as a vector for the Fanleaf virus, which causes small and uneven developed berries in short clusters. Here, rootstock selection can be instrumental in pest mitigation.
Ultimately, pragmatism emerges as the guiding principle in rootstock choices. A seasoned viticulturist’s counsel rings true: “Ask what they have and order at least 3 years in advance.” This sage advice acknowledges the possibility of nurseries relabeling vines, emphasizing the importance of proactive planning and research.
While some venerable vines continue to flourish on their own roots, their success often results from careful pruning decisions and effective management, rather than solely relying on the fact that they are ungrafted. However, not being grafted does offer a higher frost resistance of the trunk, reducing the labor costs of layering protective soil around the graft.
One of the most famous examples is ‘Hills of Grace,’ owned by Henschke, which was planted in the mid-19th century. Despite its fame and age, one may question whether these pre-phylloxera vines survive solely because they are ungrafted. A fascinating experiment in Priorat involved removing the scion, pulling up a watershoot of the American Vitis, and allowing the rootstock to grow leaves and store carbohydrates. After its rejuvenation, it underwent field grafting with its own Garnacha cutting, preserving the ancient root system while fostering a young scion that bears fruit.
This raises intriguing questions about the definition of an ‘old vine,’ a topic ripe for exploration in future discourse. Since ungrafted vines are mythical and commonly found in the premium to high-premium section and can potentially develop into old vines, the mass-produced wines on the shelf are calculated to require the benefits of the rootstock to remain a long-term feasible solution.
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In collaboration with Messe Karlsruhe, we are proud to launch ConVINOsation, a new podcast dedicated to tackling the wine industry’s most pressing topics. Hosted by
I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,
In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with
In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.
The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.
The German wine consumption and buying behaviour is changing. (Photo: DallE)