Author: Peter Douglas

  • Germany’s Leading “Single Vineyard Cup”

    Germany’s Leading “Single Vineyard Cup”

    Twice annually, the renowned Sommelier Serhat Aktas summons Germany’s elite wine producers to compete in the “Lagencup”, also known on English as the “Single Vineyard Cup”, in Berlin. In the first half of the year, red wines are judged, while whites are showcased in early autumn. This prestigious competition aims to crown Germany’s best Single Vineyard, without regard to varietal, producer, or price.

    Criteria and Special Recognitions

    The aim is straightforward: to spotlight the zenith of German terroir and the exceptional quality of wine it yields. Only the quality in the glass, assessed on a 100-point scale, determines the winner. Several categories acknowledge standout wines, including awards for those “aged 10 years”, “female winemaker of the year”, “best young winemaker”, “top 10 winner”, and “Discovery of the Year”.

     

    Once again, the event took place at its sponsor’s location, the luxurious Königliche Porzellan Manufaktur (KPM) in Berlin. Renowned for crafting china and fine vases, the venue perfectly reflects the event’s essence.

    An Esteemed Panel of Judges

    The panel of judges includes leading German wine experts, such as Thilo Kownatzki from the two-Michelin-starred “Falco” and André Macionga, who handpicks prestige cuvees for his high-end restaurant near the iconic Kurfürstenstr. Helena Hart, the former Head-Sommelier at the traditional Michelin-Starred restaurant “Die Ente”, and Klaus Kneib from Frische Paradies, a top-tier HORECA and end-consumer supplier in Germany, further enrich the judging ensemble. The victor secures a coveted listing with Frische Paradies, one of Germany’s premier HORECA and end-consumer suppliers.

    Panel 2 of the Lagencup. André, Melanie, me and Thilo
    Panel 2 of the Lagencup. André, Melanie, me and Thilo

    A Rigorous Evaluation Process

    The Lagencup stands out for its commitment to its signature evaluation process. Each wine undergoes a thorough review by the judges, who score individually, underscoring the quality of the showcased wines. After the scoring, each wine is discussed upon in detail, because they are worth it.

     

    While presiding over Panel 2 at this year’s white Single Vineyard Cup, we encountered a variety of premium-qualities. In total, we sampled 134 wines over two days. Meanwhile, the other panel, led by Aktas, judged a similar number of wines. A third day, featuring retasting and late arrivals, is slated soon. Although the emphasis was predominantly on Riesling, I assume many were from the VDP’s premier vineyards, the Grosse Lage. A few wines pleasantly surprised with a delightful residual sugar level of approximately 7 g/L, which brought a remarkable balance to the pronounced acidity — a refreshing departure amidst such tart wines. Beyond Riesling, an array of singular grape varieties captivated the panel: Chenin Blanc, Elbling, Grüner Veltliner, and Müller-Thurgau. Despite their limited representation, each exuded precision and immense pleasure. I hadn’t anticipated such precision from Chenin Blanc or Grüner.

    n addition to these unique varietals, Sauvignon Blanc has gained prominence in recent years, mirroring the grape’s rising popularity. The Burgundian stalwart, Chardonnay, was also well-represented. Some samples evoked the essence of Chassagne-Montrachet or had lighter, dairy notes reminiscent of Maconnais. Yet, these Chardonnay wines predominantly captured the German terroir, retaining their vibrant acidity and elegance.

    Awaiting Results and Previous Achievements

    Fine Dining at Macionga's
    Fine dining has always been a part of the Lagencup. (Serhat Aktas, André Macionga, Elena Hart (l.t.r.)

    While everyone eagerly awaits the results of the white Single Vineyard Cup, the recent accolade awarded to Weingut Graf Adelmann from Würrttemberg speaks volumes about the competition’s rigorous standards. At the red edition earlier this year, they clinched the “Winemaker of the Year” title for their Pinot Noir Kleinbottwar Götzenberg GG 2020, earning an impressive 96 points. 

    The unmatched quality across red, sparkling, and white categories suggests a bright future for the Lagencup, signaling its rise in the global wine arena. I’m looking forward to the next edition.

     

    Disclaimer
    This text was neither commissioned nor compensated. It reflects exclusively my own opinion.

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    Peter Douglas DipWSET on Podcast Wein Verkauft! with Diego Weber (Photo: AI generated with Adobe Firefly)

    Live on Wein Verkauft!

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    Peter Douglas Wine Consultant

    Live on the Morning Show

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    French Wine Exports Decline

    Challenging Year for French Wines & Spirits Exports 2023

    In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.

    Read More »
    DWI Sommelier Cup

    DWI Announces Winner of the Sommelier Cup 2024

    The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.

    Read More »
  • Masterclass at Mundus Vini 2023: Unveiling Soave

    Masterclass at Mundus Vini 2023: Unveiling Soave

    Soave Masterclass at Mundus Vini: Unveiling the Underrated Gem of Veneto

    For this year’s esteemed international wine competition, Mundus Vini Summer Tasting 2023, I had the privilege of kicking off the second evening with a Soave masterclass in collaboration with the Consorzio Tutela Vini Soave. Christian Wolf, the event organizer, brought together over 100 international wine experts. The aim was to delve into the complexities and nuances of this often-underestimated wine region, providing a comprehensive understanding that goes beyond its commonly misunderstood reputation.

    A Journey Through History

    The story of Soave is steeped in rich history, visible not just through its vineyards, but also landmarks like Castle Soave, which has stood as a guardian to this wine-producing area for centuries. Historical documentation, such as the Napoleonic Cadastre of 1816, officially listed the vineyards of Soave for the first time. This event marked the beginning of a long journey towards recognition and excellence. Under the Royal Decree of 1931, Soave became the first ‘typical Italian white wine’ area. Subsequently, it achieved DOC (Denominazione di Origine Controllata) status in 1968 and DOCG (Denominazione di Origine Controllata e Garantita) status for Recioto di Soave in 1998, making it the first DOCG in Veneto. Later, in 2001, Soave Superiore also received DOCG status
    Large audience at the Soave masterclass
    Diving deep into Soave. (Credit: AD LUMINA)

    Global and National Recognition

    Over the years, Soave has gained further prominence both nationally and globally. In 2016, it was entered into the National Register of Historical Rural Landscapes, and in 2018, Soave’s traditional vineyards were recognized as a Globally Important Agricultural Heritage System (GIAHS) by the FAO. Furthermore, 2019 saw the introduction of Additional Geographical Units (AGUs) to the Soave production regulations, allowing for more specified labeling and a clearer understanding of the diversity within the region.

    The Soave DOC encompasses an impressive 6,300 hectares, involving 13 municipalities and producing an average of 40 million bottles per year. The region allows various types of wines, including Soave DOC, Soave DOC Classico, Soave Superiore DOCG, and Recioto di Soave DOCG. Predominantly, the grape varieties permitted are Garganega, constituting at least 70%, with Trebbiano di Soave & Chardonnay accounting for up to 30%

    Soave Masterclass Mundus Vini
    The Wine experts (Credit: AD LUMINA)

    Crus, Terroir, and Tastings

    One transformative aspect in Soave has been the introduction of Crus, indicating a significant transition towards becoming a premium wine region. The eastern volcanic areas, reaching elevations of up to 550 meters, give birth to wines that exude depth, intense concentration, and a distinctive grippy texture. Conversely, the limestone-rich western plains produce wines noted for their freshness and approachability.

    To round off the masterclass, a grand tasting event showcased wines from leading producers including Inama, Bolla, Dal Cero – Tenuta Corte Giacobbe, Cantina di Monteforte, Canoso, Santi, Suavia, and Tonello. Each wine exhibited unique characteristics, underlying the incredible diversity and gastronomic potential of the region.

    The Soave masterclass at Mundus Vini 2023 was not just an enlightening experience but also a celebration of a region steeped in history, tradition, and boundless potential. For anyone looking to deepen their understanding of the ever-changing world of wine, Soave stands as an undeniable gem, waiting to be explored and appreciated. 

    Ready to take your masterclass to the next level? I bring more than ten years of expertise in wine ensuring an engaging and customized experience for your audience. Tailored content, dynamic presentations, and a passion for knowledge make me the ideal choice for your next event. Book me today to inspire and educate your participants like never before.

    Grand Soave Tasting
    After the masterclass, we tasted the leading producers. (Credit: AD LUMINA)

    Disclaimer
    This text was neither commissioned nor compensated. It reflects exclusively my own opinion.

    Photos all by Ralf Ziegler, Ad Lumina
    https://www.adlumina.photoa
    [email protected]

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    Peter Douglas DipWSET on Podcast Wein Verkauft! with Diego Weber (Photo: AI generated with Adobe Firefly)

    Live on Wein Verkauft!

    I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,

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    Peter Douglas Wine Consultant

    Live on the Morning Show

    In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with

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    French Wine Exports Decline

    Challenging Year for French Wines & Spirits Exports 2023

    In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.

    Read More »
    DWI Sommelier Cup

    DWI Announces Winner of the Sommelier Cup 2024

    The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.

    Read More »
  • Exploring Italian Wines: ProWein 2023 ​

    Exploring Italian Wines: ProWein 2023 ​

    Exploring Italian Wines: A Sensorial Voyage at the ProWein 2023 Masterclass

    Peter Douglas and Christoph Raffelt on the Italian Masterclass ProWein 2023
    Peter Douglas (l) and Christoph Raffelt (r)

    The ProWein in Düsseldorf was highlighted by the Meininger Tasting Top 100 Italian Wines, curated and presented by Christoph Raffelt and myself. This selection, stemming from a rigorous blind tasting in February by Meininger’s team, offered attendees an in-depth analysis of Italian wines, encapsulating both traditional methods and contemporary approaches.

    The session kicked off with the Asprinio de Angelis. Participants learned about its unique harvesting technique, with grapes being plucked from trees, a method preserved over generations. Tasting notes revealed a pronounced freshness, with undertones of green apple and a hint of citrus, likely attributed to its organic production methods.

    Up next was the Sella delle Spine di Caggiano Eugenia, a 100% Fiano. This wine demonstrated the characteristic sharp acidity of Fiano, balanced with notes of tropical fruits and a slight nutty finish, showcasing the potential of volcanic soils it is grown in.

    From Volcanic Slopes to Sun-Kissed Valleys

    The Tenuta Incarrozza, a blend of grillo and petit manseng, was presented with a detailed breakdown of its maturation process – initially in oak barriques for added complexity and then in steel tanks to preserve its freshness. Hailing from the slopes of Mount Etna, the wine exuded flavors that hinted at its mineral-rich origin, combined with a fruit-forward profile.

    The Fontana Reale Riserva Aglianico, aged for two years in Barriques, carried a deep ruby color. Participants noted flavors of dark cherries with a hint of spiced chocolate. Following this, the San Fabiano Calcinaia, predominantly a Sangiovese blend, was introduced. The wine, reflecting its Chianti origin, had a balanced profile of red berries with subtle undertones of leather, providing a snapshot of the Tuscan landscape.

    The presentation rounded off with the Marsala wine “Garibaldi” from Sicily. This wine, having achieved a score of 92 in the Meininger tasting, presented a unique fermentation process. Its amber hue and flavor profile oscillated between dried fruits like apricots and a savory nuance, likely from the toasted nuts.

    All in all, the ProWein Masterclass delivered an informative session, providing attendees with technical insights, tasting notes, and a systematic presentation of Italy’s varied wine landscape.

    Disclaimer
    This text was neither commissioned nor compensated. It reflects exclusively my own opinion.

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    Peter Douglas DipWSET on Podcast Wein Verkauft! with Diego Weber (Photo: AI generated with Adobe Firefly)

    Live on Wein Verkauft!

    I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,

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    Peter Douglas Wine Consultant

    Live on the Morning Show

    In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with

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    French Wine Exports Decline

    Challenging Year for French Wines & Spirits Exports 2023

    In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.

    Read More »
    DWI Sommelier Cup

    DWI Announces Winner of the Sommelier Cup 2024

    The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.

    Read More »
  • An introduction to Burgundy

    An introduction to Burgundy

    Burgundy is one of the most complex and diverse terroirs in the world. An introduction.

    Reading time: 3m 30s

    Rich History

    A few million years ago, Burgundy was covered by a sea, which created its limestone and marl soils. The unique characteristics of these soils contribute to the mineral style of Burgundy wines. When the Roman Empire expanded, they brought vines with them to Burgundy. After their fall, the Catholic Church took over the winemaking duties in the region.

    Over time, Benedictine monks owned and worked the vineyards (around 900 AD). However, it was the Cistercian monks who elevated the quality of the wines. They kept records and understood that some plots of land were better than others, developing the idea of terroir. By 1336, they created the first enclosed vineyard, Clos Vougeot. Today, it is one of the most important Grand Cru sites in Burgundy.

     

    The Dukes of Burgundy ruled over the region in the 14th and 15th centuries. As Pinot Noir was favored by Duke Philippe, they outlawed the cultivation of Gamay grapes in 1395. In 1477, during the Battle of Nancy, the last duke, Charles the Bold, was killed in battle. This resulted in the Duchy being annexed by France, becoming an important and luxurious province to this day.

    Craftsmanship is commonly found in the Burgundy region.

    5 Key Grape-Varieties, Unlimited Styles

    The main grapes associated with Burgundy are Chardonnay and Pinot Noir. However, wine lovers can also find single-variety wines made from Aligoté, Sauvignon Blanc, and the king of Beaujolais, Gamay. These wines can be still or sparkling. Crémant de Bourgogne is a light-bodied wine with high complexity and a long, juicy finish.

    Pinot Noir is the most important red grape variety in Burgundy. It is responsible for some of the most expensive wines sold in the world. Pinot Noir can be found in nearly every region of Burgundy, from entry-level quality to sky-high. The wines can range from light and refreshing with low tannins to full-bodied, elegant wines with a high level of finesse that improve with decades of aging.


    Chardonnay is the most important white grape variety in Burgundy. It is mainly known for full-bodied wines like Meursault or Charlemagne. However, it can also be refreshing with a buttery, silky texture from Mâcon.


    Aligoté used to be known as the “farmer’s quench.” It was high in yields and was often despised by the upper classes. However, Aligoté wines can now produce significant high-quality, refreshing, and fruit-driven wines.


    Sauvignon Blanc makes a guest appearance in the Chablis region. In its own appellation, Saint-Bris, fruity, grassy, and light whites are produced. This is a true pirate for any blind tasting with friends.

    Beautiful view from the Cru “Brouilly” in Beaujolais

     

    Gamay is mostly grown in the Beaujolais region. Known for light-bodied and fruity wines, Gamay can surprise with serious quality. The region has 10 Cru appellations and a variety of styles, from light wines to fruity rosés, sparkling and pet-nat to full-bodied and elegant reds. Beaujolais is an underrated region that can offer great value.

    The Classifications

    Wines in Burgundy are classified into four stages. Similar to a pyramid, the foundation is the core of the region, resulting in smaller quantities and higher price points up the pyramid. A unique characteristic of Burgundy is that the vineyard is classified, not the resulting wine. The Burgundians are proud of their history and their approach to terroir, where certain quality can be expected from the producer.


    In total, Burgundy has 33 Grand Cru vineyards and 640 Premiers Crus (1er Cru). 44 Villages produce local quality wines, as regional wine can be a blend from multiple vineyards across Burgundy, offering a larger volume of villages to be blended to a perfect blend.
    Sometimes small parcels are addressed as “climats”.

    The Burgundy-Pyramid. (Credit: Common Grape)

    The Burgundy-Classification


    The most important appellation is the regional classification. These wines can easily be identified as Bourgogne rouge or Bourgogne blanc. They are the lightest, most straightforward wines for any occasion.

    Village Level Quality

    Selected grapes from classified plots of villages can be upgraded to this quality level. The wines usually offer more complexity. They are usually light and crisp, with some wines offering aging potential.

    Premier Crus

    These are top-notch wines, sometimes better than their Grand Cru counterparts. Small, selected vineyards produce wines with notorious craftsmanship and excellence. The wines can mature for many years, developing a higher complexity in return.

    Grand Crus

    The best of the best. They account for about 1% of total production in Burgundy. These wines are produced in very small batches and have high demand and high price points. Many of them are legendary and nearly impossible to purchase.

    Peter Douglas

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    Peter Douglas DipWSET on Podcast Wein Verkauft! with Diego Weber (Photo: AI generated with Adobe Firefly)

    Live on Wein Verkauft!

    I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,

    Read More »
    Peter Douglas Wine Consultant

    Live on the Morning Show

    In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with

    Read More »
    French Wine Exports Decline

    Challenging Year for French Wines & Spirits Exports 2023

    In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.

    Read More »
    DWI Sommelier Cup

    DWI Announces Winner of the Sommelier Cup 2024

    The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.

    Read More »
  • How Amazon is Reshaping to Become the US Market Leader in Wine

    How Amazon is Reshaping to Become the US Market Leader in Wine

    03.07.2023
    Reading Time: 5m 30s

    The everything-store – or is it the store for almost everything? No matter what you need, Amazon can deliver it same-day or next-day at competitive prices. However, one category seems to be falling behind: Wine. In 2017, Amazon announced that it was opting out of the wine business, much to the delight of some. But things have changed recently. However, online alcohol sales face unique obstacles, limitations, and offer great potential.

    Regulatory Hurdles and Unique Challenges

    To sell and distribute, Amazon works within the regulatory framework of the three-tier system. Local regulations dictate the manufacturer, the importer, and the overall seller, with Amazon being the third tier. In addition, local regulations can be managed at the state level and licensed through outsourcing or using in-house legal departments. 32 out of 51 states are regulated dry states with special challenges that require special licensing. In these dry states, such as Alabama, and Tennessee, the manufacture, distribution, importation, and sale of alcohol are illegal or severely restricted. For example, a winery requires a direct sales wine license that allows the holder to sell up to 12 9-liter cases per year to an Alabama resident within a 12-month period. The $200 application fee and the cost of renewing the license of $150 are not the issue. Tracking customers to ensure they do not order over the legal threshold seems to be a larger barrier.

    The regulations raise the question of “How can Amazon successfully sell wine?” The answer may seem transparent: Only wineries, not retailers, can ship wines directly to consumers. However, volume is limited, and only wineries in Alabama are allowed to use fulfillment service providers that have received a wine fulfillment center license from the ABC Board. Wine sold and shipped directly to Alabama consumers must be packaged in containers that clearly indicate the alcoholic content. The signature of a person who is at least 21 years of age is required for delivery. To complicate matters, a new provision of the Alcohol Delivery Act has been introduced. Under it, 11 delivery services are currently licensed to deliver alcohol in Alabama, most of which operate in major cities. However, the main sales channel for wine is direct sales via the supermarket.

    Map showing   dry (red),   wet (blue), and   mixed (yellow) counties/parishes/boroughs in the United States as of May 2019

    To succeed, Amazon would have to change consumer habits. Alabamas per capita consumption is only 0.26 gallons, which ranks 38th in the US, according to Wisevoter. In addition, the new LDA and Gen-Z are less interested in wine, suggesting a decline in volume over time and making the investment questionable. In a perfect world, with the regulatory environment in the dry state having been overcome, the competitive wine business would still need to be addressed. America’s largest online retailer, wine.com, reported it generated $329 million in sales in 2020, representing 119% year-over-year growth. However, wine.com does not ship to dry states like Alabama, as suggested by a visit to their website. If shipping to dry states is complicated, regulated, and likely not feasible, consolidation in already saturated markets may be the solution.

    Handling of Wine

    Wine bottles come in a variety of shapes, weights, and sizes. Despite the risk of broken glass, damage to the packaging of the goods below, and health hazards from sharp glass fragments, other factors should also be considered. If a case of wine is stored next to a stove, a clock, and a bagpipe, the quality of the wine may be affected in the medium term. Wine requires a consistently dark, dry environment with a temperature of less than 65° F and an average humidity of 55-65%. Higher temperatures promote the development of off-flavors and advance maturity. Wines bottled with natural corks must be stored horizontally, as the cork could dry out and promote oxidation. To make matters worse, unpackaged wine in white bottles can suffer light damage from UV radiation from artificial light, which is exacerbated by vibration in storage. Finally, wines need small spaces between the bottles to avoid damaging labels, and they can only be stacked to a limited extent due to the weight of the cases, which otherwise poses a danger to employees.

    Following these considerations, Amazon would then have to deliver the wine to the customer, which requires special packaging. Expensive sturdy parcels, inserts, and the extra space and handling may seem unappealing at first because the packaging is not compatible with standard cartons. When shipping, Amazon must also ensure that the wine reaches the consumer in pristine condition.

    Distribution Channels

    If Amazon were to overcome the barriers, distribution channels would also need to be considered. According to IWSR, US-online sales in the wine category reached $1.7 billion in 2019 and are expected to increase to $6.27 billion by 2024. Of this, still wine accounted for about $1.2 billion, sparkling wine for $0.3 billion, and fortified and light aperitifs for $0.1 billion. However, the premiumization of Champagne and Prosecco was most evident in the sparkling wine category, where the highest value per bottle was achieved. Seventy percent of consumers selected wine as the leading category for online alcohol purchases, according to the respondents surveyed. Taking these statistics into account, Amazon could see chances for sparkling wine and entry-level still wine emerge.

    Local distribution overcomes logistical challenges (Photo: Tech Crunch)

    A research on U.S. Amazon sellers found no Prime or delivery options through Amazon warehouses are available. By selling through third-party vendors (3P) to maximize margins, proprietary channels like Fresh, Go Grocery or Whole Foods seem to be the solution. Brands can also be sourced on a small scale from external vendors. In addition, Amazon offers a two-hour delivery of fast-moving consumer goods (FMCG) to selected zip codes for groceries, competing with Uber Eats or DoorDash. The solution could lie in combining wine and grocery purchases. IWSR estimates that marketplaces are becoming increasingly important, rising from 5% in 2018 to 7% in 2024, suggesting a great opportunity

    Brands are King

    Amazon’s wine portfolio in the U.S. features wines from the U.S., South America, and Europe. Considering the FMCG approach, it makes sense to list established, successful, high-volume brands from entry to premium segments, including Beringer, Yellow Tail, Barefoot, Robert Mondavi, and Kendall-Jackson. The portfolio suggests high-volume, high-revenue brands that have a short lead time to mitigate inventory risk and drive sales. There are also niche products in the Kosher, Natural, or Organic category that have limited inventory, suggesting the high volume of the established brands. Those brands do not require hand-selling or consulting with an associate. As controversial as it seems, not having to consult with a sommelier lowers the cost per sold unit, suggesting interest in distributing higher volumes for well-established products.

    With an eye on the German market, Amazon has launched its own brand, “Compass Road”, based on popular wine styles such as Sauvignon Blanc, Merlot, and rosé. The brand includes six different wines priced at around €5 per bottle, which can be purchased at a discount as part of a subscription through their website. Depending on success, volume, and value, the trial could be transferred and established in the U.S. market.

    The trial of “Compass Road” could be multiplied. (Photo: Channel X)

    Evaluation of the four most critical issues suggests that Amazon could be a more important player in the future. If local regulations can be overcome, opportunities could arise for Amazon. For now, volume is limited. With the shift of popular FMCG delivery services and investments in P3 channels, volume in wine distribution could naturally increase. Large established brands or private labels could help increase overall sales and establish Amazon in the U.S. e-commerce market.

    Peter Douglas

    Disclaimer

    This text was neither commissioned nor compensated. It reflects exclusively my own opinion.

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    Peter Douglas DipWSET on Podcast Wein Verkauft! with Diego Weber (Photo: AI generated with Adobe Firefly)

    Live on Wein Verkauft!

    I recently had the opportunity to join freelance consultant Diego Weber from Germany on his podcast, On German!. Over the course of the two-hour episode,

    Read More »
    Peter Douglas Wine Consultant

    Live on the Morning Show

    In July 2024, I had the exciting opportunity to appear on New York’s WTBQ Frank Truatt’s Morning Show, the #1 drive time morning show, with

    Read More »
    French Wine Exports Decline

    Challenging Year for French Wines & Spirits Exports 2023

    In the year 2023, the French wine and spirits sector navigated through challenging waters to post exports worth €16.2 billion. Despite representing a 5.9% decline from the previous year, this figure stands as the second-highest in the industry’s export history. The volume of exports also saw a considerable reduction, falling by 10.4%. However, the sector managed to maintain its status as the leading contributor to France’s agri-food surplus and the third largest in the nation’s overall trade balance, with a trade surplus of €14.8 billion, down by 5.8%.

    Read More »
    DWI Sommelier Cup

    DWI Announces Winner of the Sommelier Cup 2024

    The DWI Sommelier-Cup 2024, hosted by the German Wine Institute (DWI), concluded on January 22, 2024, with Katharina Iglesias from wineBank in Hamburg claiming the title. The event, held at the Atrium Hotel in Mainz, witnessed participation from 28 professionals across various sectors of the wine industry. While the competition’s popularity remains undeniable, a critical examination of its structure and outcomes reveals aspects worth contemplating.

    Read More »
  • How Bud got it wrong

    How Bud got it wrong

    In early April 2023, Bud Light commissioned Trans-Influencer Dylan Mulvaney, 26, to promote a challenge with a sponsorship deal on Instagram. On April 1st, Mulvaney posted a video with Bud Light to celebrate both March Madness and her first year of womanhood, one of the cans featured her image. This was underlined by a sponsorship deal of Bud Light and a challenge that offered USD 15,000 to those who posted videos of themselves carrying high volumes of beers. After the release, the video went viral, sparking outrage among the Bud Light customer base.

    By May 7th, the post had gained 182k likes and international media attention, as well as memes bashing the brand and Mulvaney being shared on social media channels. This situation caused damage to Bud Light’s reputation while fueling the trans-discussion.

    Numerous conservative viewpoints of Bud Light consumers are taking aim at trans people, as they do not want to be represented by such. The campaign has caused a stir in the anti-trans movement, with Kid Rock shooting cans of Bud Light and Travis Tritt banning it from his tour. Many on the right are urging a boycott of the most popular beer in the country, suggesting that AbInBev does not know who their consumer is.

    After a request for comment from DWC, Mulvaney and AbInBev were unavailable.

    According to a statement, Alissa Heinerscheid and Daniel Blake, Bud Light’s vice president and group vice president of marketing, respectively, have taken leaves of absence due to recent public outrage.

    Despite criticism, global sales have not been significantly affected.

    Beginning April 15, 2023, Nielsen data reported a 17% decrease in Bud Light’s sales, while Coors Light and Miller Light both saw an 18% increase. CEO Michel Doukeris asserted that the drop in Bud Light volume in the U.S over the first three weeks of April is only 1% of their global volumes. The full-year growth outlook for earnings before interest, taxes, depreciation, and amortization remains unchanged. AB InBev CEO Brendan Whitworth stated that their intention was never to be part of a discussion that divides people.

    Molson Coors Beverage Co, valued at 13 billion USD, is the owner of the brands Coors and Millers. Despite the boycott, both companies have maintained stability, proving that the boycott’s impact is insignificant on a global level.

    However, Bud Light failed to show any support for Mulvaney in the face of the backlash against their partnership. Instead, ABInBev CEO Brendan Whitworth simply stated that the company “never intended to be part of a discussion that divides people.”

    With over 100 brands under its control and a valuation of 100 billion USD, boycotts of Bud Light may not be as effective as intended. Its most prominent brands include Heineken, Corona, Stella Artois, Anheuser-Busch, Leffe, and craft breweries Camden Town Brewery in London and Devils Backbone in Roseland, Virginia.

    Boycotts can work. Boycotts can be an effective tool in bringing about change, according to Brayden King, a professor of management and organizations at the Institute of Policy Research (IPR). Boycotts typically do not have a large impact on revenue but on reputation. This is due to consumers’ habitual behavior and the fact that those boycotting a company may not be the company’s target consumers.

    Disclaimer

    This text was neither commissioned nor compensated. It reflects exclusively my own opinion.

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  • Introducing Douglas Wine Consulting

    Introducing Douglas Wine Consulting

    Hi, wine enthusiasts! I’m delighted to welcome you to my brand-new website, where I, will be sharing my personal insights and perspectives on the wine industry and other beverages. As a passionate advocate and seasoned professional in this captivating world, I am excited to provide you with a wealth of knowledge and in-depth analysis to keep you informed and engaged.

    The wine industry is a diverse and ever-evolving landscape, and my goal is to offer you a unique point of view. With years of experience and a deep understanding of the market, I aim to provide you with valuable information over the wine industry.

    Why should you stay connected to my website? Here’s what you can expect:

    1. Personal Points of View: As an industry insider, I have had the privilege of witnessing the various facets of the wine world firsthand. From vineyards to wineries, from grape cultivation to production techniques, I will be sharing my personal observations and reflections on the industry. These insights will give you a behind-the-scenes look into the intricacies of the wine-making process.
    2. Industry Updates: The wine market is dynamic and constantly evolving. Stay up to date with the latest news, trends, and developments in the world of wine. From emerging regions and innovative winemaking practices to changing consumer preferences and market shifts, I will provide you with timely updates to keep you well-informed.
    3. In-Depth Analysis: With my extensive knowledge and expertise, I will delve into various topics related to the wine industry, offering you in-depth analysis and thought-provoking discussions. Whether it’s exploring the impact of climate change on wine production or unraveling the complexities of wine pricing, my aim is to provide you with valuable insights and broaden your understanding.
    4. Tasting Notes and Recommendations: Discover new wines and expand your palate with my detailed tasting notes and recommendations.

    I am thrilled to embark on this journey with you, and I hope that my website becomes a valuable resource for your wine-related inquiries.

    Sláinte,

    Peter Douglas